*The use of brackets throughout the text ensures confidentiality for all parties involved. The press release serves as a work sample.

[Ad agency]* and the Ministry of Health launch new creative campaign for World AIDS Day

[Location, Date] – [Ad agency], one of the largest communications agencies in [country], has designed and implemented a new creative awareness campaign for World AIDS Day on behalf of the Ministry of Health.

Following an initiative by the Ministry of Health, an amendment was submitted to Parliament introducing the prescription of PrEP (Pre-Exposure Prophylaxis) for HIV. This specific treatment has been available in the US and other countries for a decade, significantly reducing infections. The availability of PrEP provides an additional preventive option and is a decisive step towards the prevention of AIDS.

In this new campaign, [Ad agency] uses the name of the prophylactic treatment for AIDS (PrEP) as inspiration for their slogan, [slogan name]. The campaign features the untying of the red ribbon, which represents awareness of the virus. This analogy symbolizes the solution provided by the Ministry of Health’s initiative, which plays a crucial role in the prevention of AIDS.

To date, more than 19,000 cases of HIV infection have been recorded in [country], 82.3% of which are men. Out of these, 4,587 individuals have developed AIDS, while nearly 12,000 are receiving antiretroviral therapy. The total number of deaths is 3,309. These figures show that the virus is present, and prevention is an issue that needs to be solved.

Mr. [CEO name], CEO of [Ad agency], noted that: “The implementation of an AIDS awareness campaign in partnership with the Ministry of Health is a great honor for [Ad agency], and it demonstrates our commitment to addressing public health issues. At [Ad agency], we strived to develop a unique and imaginative idea that utilizes a familiar symbol, symbolizing the solution to a long-standing problem. This campaign also provides an opportunity to educate society about what it means to live with the virus and to address the stigma and prejudice surrounding it.”